Other Industries

We implement secure, scalable data infrastructure and analytics for clients across a wide range of industries, including financial services, media, and software-as-a-service.

Financial services

We help lending and insurance companies understand marketing effectiveness, applicant quality, and financial performance, including:

Approval rate
Cohort profitability
Customer acquisition

Media

We help media companies and ad publishers understand audience behavior and report to advertisers, including:

Ad impressions
Monthly active users
Email opens and content views

B2B SaaS

We help B2B SaaS companies understand marketing effectiveness, user trends, and the product feature value, including:

Product feature usage
Daily and monthly active users
Cost per acquisition and conversion funnel
E-commerce Highlight

Client highlight

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Brooklyn Data helped a growing aftermarket warranty provider build their data infrastructure. We partnered with stakeholders in marketing, digital product, and customer support to understand requirements, and delivered the following capabilities:

Integrations with payment providers
Self service reporting on cohort performance metrics
Visibility into customer lifetime value and cross-product purchases behavior

Client highlight

border

Brooklyn Data helped a growing aftermarket warranty provider build their data infrastructure. We partnered with stakeholders in marketing, digital product, and customer support to understand requirements, and delivered the following capabilities:

Integrations with payment providers
Self service reporting on cohort performance metrics
Visibility into customer lifetime value and cross-product purchases behavior
E-commerce Highlight
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